The Conference on Social Product Development and Co-Creation is a groundbreaking event developed by the PDMA in partnership with co-creation pioneer, Local Motors, to bring together an unprecedented group of thinkers, makers and doers – quite literally,the “best of the best” – to help you understand and apply co-creative approaches that drive breakthrough results in product development and innovation.
Social Product Development, AKA Co-Creation, is rapidly having a major impact on the way companies are innovating now and into the future. Often viewed narrowly as a way to get new product ideas from customers, many are now using co-creation to innovate their business models and create new sources of value with their customers, suppliers, employees, and the communities or networks they operate in.
We’ve organized this conference around a series of topics designed to illustrate key themes and applications of co-creation that are having an impact on organizations of all shapes and sizes – providing real top-line, and bottom-line results.
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The Value of the Experience: Look at value creation in a new light - understand how value creation is changing and how to capitalize on that change by learning key principles of co-creation that transform traditional products into new mutually valuable experiences
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Creating Really Big Things: Experience first-hand how companies like Local Motors embrace social product development to redefine traditional business models and design all aspects of their business – not just product design
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The Maker Movement: Learn how to make niche products mainstream and empower customers to create and build it themselves
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Customer Interactions: Build rich customer engagement strategies, involving the growth of user-generated communities and networks in the design and development of products and services that deliver value in new ways
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Thinking Social: Explore the power of social media to ignite collaboration among customers, suppliers and communities – permanently changing the relationship between an organization and its stakeholders
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Scalable Engagement Platforms: Find out how to companies design platforms to provide places to connect with customers and other stakeholders – expanding opportunities for co-creative engagement
Join us this June in Phoenix for this PDMA first that will likely not be the last. We’ve designed it so you’ll be able to exchange ideas, forge new connections and fuel sustainable innovation within your organization that drives growth.
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You will discover how to Build a Co-Creative Enterprise from the co-author of leading business book "The Power of Co-creation.”
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You will realize How Communities and Contests can be Used to Solve Some of our Toughest Innovation Problems from Harvard Business School Professor, Karim Lakhani
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You will get a sense of a more wholesome use of crowdsourcing in which you build a useful business around an existing crowd of passionate people to help them be more productive and successful from the passionate founder himself, Jake Nickell of Threadless
...Plus so much more.
The first day of the event will actually be held on-site at the Local Motors Micro-Factory, an industry-changing meeting place and physical Mecca for car enthusiasts where their car dreams come real. You will feel the creativity, innovation and passion for co-creation as you listen to the key players who are taking the lead in social product development.
There has never been an event like this one. Make sure you are a part of this year's!
