Editor in Chief, Wired magazine
Author "The Long Tail" and "FREE"
The New Industrial Revolution
Co-author, “The Power of Co-creation” and Hallman Fellow of Electronic Business and Professor of Marketing - Ross School of Business
Crowdsourcing is often viewed as a tool to use to solve a business problem. “Let’s outsource this problem to the crowd.” I’d like to discuss a more wholesome use of...
Quirky makes invention accessible by partnering with creative people around the world to bring new products to life. Each week, Quirky engages its online community to collaborate in all aspects...
We explore the psychology underlying people’s sometimes irrational liking for the products of their own labor – their misshapen mugs, their crooked bookcases – or...
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